Headspace - “The Wake Up”

Client: Headspace Studios
Role: ACD, (Director, Writer, Content Strategy)

As an ACD at Headspace I worked on developing and producing content for a new feature in the Headspace app called “The Wake Up,” which aims to give Headspace users a more mindful way to start their day. The Wake Up features a new video everyday to help Headspace members live more mindfully. I worked on Expert Videos, which were branded explainer & how-to videos featuring mindfullness experts and scientists on a number of topics that ranged from the brain benefits of meditation, to how music can help you focus, to handeling emotions at work.

I developed, wrote and oversaw the production and animation of 15 animated explainer videos that debuted in feature but also became part of the app’s content library. Some epsiodes were developed to align with new product feature launches in the app, like the Focus Tab, further driving memebers awareness of the new in app offerings.

Due to joining the team shortly after COVID lockdown, I was also responsible for developing a remote production process that allowed us to produce high-production quality videos that would have logevity beyond the pandemic era.

Outcomes:

One of Headspace’s most successful content launches, reaching nearly half a million views every month.
Viewers were 2x more likely to stay in app or watch another piece of content after engaging with the feature
Winner of a Webby - People’s Choice, Health & Wellness
My content vertical was picked up by larger partnership deal and used to sell through bigger brand content engagements.

These are a few of my favorites from the bunch: