Headspace - “The Wake Up”
Role: ACD, (Director, Writer, Content Strategy)
As an ACD at Headspace I worked on developing and producing content for a new feature in the Headspace app called “The Wake Up,” which aims to give Headspace users a more mindful way to start their day. The Wake Up features a new video everyday to help Headspace members live more mindfully. Many of these videos were also included in the apps content libraries.
I developed, wrote and oversaw the production and animation of 15 short animated explainer videos for the app that featured experts whose expertise ranged from mindfullness to neuroscience to emotional intelligence. Some epsiodes were developed to align with new feature launches in the app, like the Focus Tab, further driving memebers awareness of the new in app offerings.
Due to joining the team shortly after COVID lockdown, I was also responsible for developing a remote production process that allowed us to produce high-production quality videos that would have logevity beyond the pandemic era.
The work I produced was used to sell through branded content partnership deals with large tech clients.
These are a few of my favorites from the bunch: