TK Elevator North America
Client: TK Elevator North America
Firm: Gensler
Role: Design Direction, Art Direction, Content Strategy, Content Production and Software Development Creative & Exectution Oversight
TK Elevator sought to utilize its new North American Test Tower to offer a window into the innovative world of elevator engineering. Leveraging TK Elevator’s significant skyline presence, Gensler designed a first of its kind, eight-story transparent LED mesh on the exterior of the 420-ft elevator test tower. This truly unique and flexible canvas shows off cutting edge elevator technology, while giving TK Elevator an active voice in the surrounding Atlanta community.
11,000 + Sq Ft
Transparent LED Mesh Canvas
Transparent LED Mesh Canvas
35+ Brand Animations & Custom CMS Development
40 Million Passersby
On the creative side, I lead the content strategy and design development of branded and artful graphics that translate the brand’s ethos of movement, precision and progress into 35 brand animations.
“TK Elevator chose our unique location in The Battery Atlanta in order to raise brand awareness and also to make our home in a vibrant community...factor that with one of TK Elevator's key principles -transparency - and [the LED mesh] became a winning idea, creating an eight-story blank canvas to tell our story and be part of our community.”
– Sasha Bailey
TK Elevator Senior Director, Communication, North America
Press/Recognition:
- American Architecture Awards
- Communication Arts Interactive Award - Honorable Mention
- American Graphic Design Award Winner